The Choosing Wisely campaign is a national initiative sponsored by the AmericanBoard of Internal Medicine (ABIM) and supported by over 60 Specialty Medicine Societies.
As one of only nine health collaborative Choosing Wisely campaign grantees, MiHIA hashelped align stakeholders on a local stage, mobilizing the delivery of Choosing Wisely information.
Consumers Goal: 800,000Actual: 586, 741
Physicians Goal: 1,700Actual: 4,015
Many experts believe that the delivery of healthcare in the U.S. contains too much duplication and waste, and sometimes comes at an unnecessary increased risk to the patient. Patients need better information about what care they truly need, and they need to be able to talk with their physicians to get that information.
Since the Choosing Wisely campaign was launched in 2012, leading medical specialty societies have identified tests or procedures commonly used in their field, whose necessity should be questioned and discussed. The resulting lists of "Things Physicians and Patients Should Question" will spark discussion about the need – or lack thereof – for many frequently ordered tests or treatments.
The ABIM Foundation has awarded MiHIA a two-year, $70,000 grant to expand the Choosing Wisely campaign in our area. Support for the grant program comes from the Robert Wood Johnson Foundation. MiHIA will use its funding to educate physicians, hospital systems and other community health organizations – as well as consumers – about established guidelines for evaluating tests and procedures. MiHIA will provide educational content and resources to support communication efforts, as well as information about activities within our region. MiHIA has enlisted the support of local community partners to support this campaign. For a list of current partners, go to the “Choosing Wisely Partners section of this page. A few of the campaign efforts include: Public service announcements on local television stations, Interviews on local TV shows, promotional materials on display in hospitals, doctor offices, public health offices and many employers. Physicians are being educated on this initiative through departmental meetings in virtually all of our region’s major hospitals.
Choosing Wisely campaign partners play an essential role in spreading the Choosing Wisely message across our region. Our current partner list is below, although this list is continuously expanding. Check back frequently to see who else has joined MiHIA’s Choosing Wisely movement!
The Choosing Wisely campaign has recently received some excellent promotion through local TV stations.
Northwood University has recently become a “partner” in the campaign, having committed to sending monthly content to their staff (not only in Midland but at their Florida and Arizona locations), and by posting the Choosing Wisely PSA and link to the MiHIA microsite on their “Blackboard”.
An article recently appeared (June 4) in the Midland Daily News promoting the campaign (circulation: 11,888)
Choosing Wisely presentation was given (May 14) at the Board meeting of the State of Michigan Commission on Aging at the state capitol in Lansing. It was well-received and follow up information has been sent to the chairman for distribution to all county level offices for their use.
Choosing Wisely was a “keynote” presentation for the annual meeting of the Saginaw County Medical Society in April as well as for St. Mary’s of Michigan Annual Membership Meeting in May
MiHIA was asked to share an overview of how Dr. Sally Decker has incorporated Choosing Wisely recommendations into the Saginaw Valley State University School of Nursing curriculum (considered a best practice), on a webinar sponsored by the Oregon Medical Association.
Links to these will be provided soon on this website.
For more information, contact project leader Gary Billotti (
This website is for informational purposes only. Michigan Health information Alliance, Inc (MiHIA) is not responsible for the accuracy of information provided by other sources. MiHIA does not give medical advice or recommend any particular health care providers. Consult your physician with any health-related questions or concerns.
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