Many experts believe that the delivery of healthcare in the U.S. contains too much duplication and waste, and sometimes comes at an unnecessary increased risk to the patient. Patients need better information about what care they truly need, and they need to be able to talk with their physicians to get that information.
The Choosing Wisely campaign is a national initiative sponsored by the American Board of Internal Medicine (ABIM) and supported by over 60 Specialty Medicine Societies. As one of only nine health collaborative Choosing Wisely campaign grantees, MiHIA has helped align stakeholders on a local stage, mobilizing the delivery of Choosing Wisely information.
"One morning in 2013, Jorge Plasencia, MD was listening to NPR on his way to work. Two words mentioned on air caught his attention - choosing wisely." Read more how a morning commute led to Choosing Wisely.
Choosing Wisely Podcast Series, featuring Dr. David Schute of ABIM Foundation and Gary Billotti of MiHIA, for Physicians to educate on the broad scope and fine details of implementing Choosing Wisely guidelines into your practice, for powerful patient-centered results.
Since the Choosing Wisely campaign was launched in 2012, leading medical specialty societies have identified tests or procedures commonly used in their field, whose necessity should be questioned and discussed. The resulting lists of "Things Physicians and Patients Should Question" will spark discussion about the need – or lack thereof – for many frequently ordered tests or treatments.
The ABIM Foundation has awarded MiHIA a two-year, $70,000 grant to expand the Choosing Wisely campaign in our area. Support for the grant program comes from the Robert Wood Johnson Foundation. MiHIA will use its funding to educate physicians, hospital systems and other community health organizations – as well as consumers – about established guidelines for evaluating tests and procedures. MiHIA will provide educational content and resources to support communication efforts, as well as information about activities within our region. MiHIA has enlisted the support of local community partners to support this campaign. For a list of current partners, go to the “Choosing Wisely Partners section of this page. A few of the campaign efforts include: Public service announcements on local television stations, Interviews on local TV shows, promotional materials on display in hospitals, doctor offices, public health offices and many employers. Physicians are being educated on this initiative through departmental meetings in virtually all of our region’s major hospitals.
Choosing Wisely campaign partners play an essential role in spreading the Choosing Wisely message across our region. Our current partner list is below, although this list is continuously expanding. Check back frequently to see who else has joined MiHIA’s Choosing Wisely movement!
The Choosing Wisely campaign has recently received some excellent promotion through local TV stations.
Postcards to promote Choosing Wisely were developed and sent directly to 1700 physicians in the MiHIA region
CMU Medical School has incorporated Choosing Wisely recommendations into their Family Practice Residency program at Covenant HealthCare in Saginaw
Podcasts – two 15 minute podcasts (one an overview of Choosing Wisely and one addressing barriers and how to overcome them) were created and will be distributed to all hospital systems in our region in December
Through the work of our partners at MidMichigan Health, the Keynote address at the Population Health Symposium held at the H Hotel in October, featured Dr. David Shute, a national consultant and spokesperson for the Choosing Wisely initiative Approximately 125 were in attendance.
MiHIA has established a partnership with the Michigan Public Health Institute (MPHI) and local Hospital systems to explore the impact of imbedding CW recommendations and alerts into EMR’s. This rose out of initial interest in PCORI grant, but then we became aware of a grant opportunity through the Agency for Healthcare Research & Quality (AHRQ) to address quality and cost of health care (the study protocol is due January 23, 2015)
Northwood University has recently become a “partner” in the campaign, having committed to sending monthly content to their staff (not only in Midland but at their Florida and Arizona locations), and by posting the Choosing Wisely PSA and link to the MiHIA microsite on their “Blackboard”.
An article recently appeared (June 4) in the Midland Daily News promoting the campaign (circulation: 11,888)
Choosing Wisely presentation was given (May 14) at the Board meeting of the State of Michigan Commission on Aging at the state capitol in Lansing. It was well-received and follow up information has been sent to the chairman for distribution to all county level offices for their use.
Choosing Wisely was a “keynote” presentation for the annual meeting of the Saginaw County Medical Society in April as well as for St. Mary’s of Michigan Annual Membership Meeting in May
MiHIA was asked to share an overview of how Dr. Sally Decker has incorporated Choosing Wisely recommendations into the Saginaw Valley State University School of Nursing curriculum (considered a best practice), on a webinar sponsored by the Oregon Medical Association.
Links to these will be provided soon on this website.
Goal number of Physicians and Consumers to Learn About Choosing Wisely
Physicians ConsumersGoal: 1,700 Goal: 800,000Actual: 1,700 Actual: 800, 000
For more information, contact project leader Gary Billotti (
This website is for informational purposes only. Michigan Health Improvement Alliance, Inc (MiHIA) is not responsible for the accuracy of information provided by other sources. MiHIA does not give medical advice or recommend any particular health care providers. Consult your physician with any health-related questions or concerns.
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